ALDI Netherlands puts healthy, affordable nutrition at centre

ALDI Netherlands puts healthy, affordable nutrition at centre

ALDI Netherlands focuses on healthy, sustainable, and affordable nutrition and is reducing the impact of farming on the environment.

The public debate around healthy nutrition comes with high expectations in the Netherlands. One of the most challenging issues in society is that half of the Dutch population over 20 years of age is overweight or obese. Our commitment to promoting healthy nutrition is underlined by our extension of the partnership with JOGG until 2023. This is a partnership to promote a healthy lifestyle among children.

We are running a pilot project for the implementation of Nutri-Score in the dairy category.  Nutri-Score enables our customers to make healthier decisions by comparing the nutritional information of products at a glance. The first products with Nutri-Score were introduced in late 2021.  

Another topic at the centre of public discussions is the position of farmers and the impact of food production on our environment. For effective change to happen, there must be a lively exchange of ideas between ALDI Netherlands and the farmers. Communication like this was challenging under the conditions of the COVID-19 pandemic. We are in close discussions with suppliers, primary producers, and farmer representatives focused on how to be involved in value-adding cooperation with all our chain partners. Our website and magazine introduced customers to our primary producers and farmers.

Providing our customers with fresh, high-quality products is important to us. We cooperate with strategic suppliers and primary producers to improve the quality of fruit and vegetables, bread, meat, and our dairy assortment. We have, for example, expanded our bread range made with Dutch wheat and worked with our cold-cut supplier to switch to meat of Dutch origin.

Our highlights

12 dairy articles

'On the way to PlanetProof'

By adding 2 cheese articles to our certified dairy assortment, we take another step in making our dairy assortment more sustainable by supporting farmers to take extra care of their cows and the environment

750 kids

took part in veggie boxes pilot programme

The pilot led to increased consumption of vegetables in kids aged 1–4 years, according to the University of Maastricht. The actual project will be rolled out in 2022.

ALDI Neatherlands in profile

Regional companies
7
Stores
487
Total ALDI employees
9,013
Year of market entry
1973
Website
www.aldi.nl

Progress on national goals 2021

Customer & Product

Goal

Description and scope

Status 2021 & next steps

SDG

20% less plastic packaging by end of 2025

Reduction of the total weight of own-brand product packaging in the Netherlands by 20% by end of 2025 (base year 2020).

Project ongoing.

SDG 12

100% recyclable packaging by end of 2025

100% of our own-brand product packaging in the Netherlands recyclable by end of 2025.

Project ongoing.
Based on our KIDV Recycle Check carried out in 2020/2021, it is estimated that 78% of all our packaging can be declared as being good recyclable.

SDG 12

35% use of recycled plastic by end of 2025

35% use of recycled plastic for our own-brand product plastic packaging in the Netherlands by 2025

Project ongoing.

SDG 12

Reduced salt and sugar

Expansion of efforts in the Netherlands to reduce the salt and sugar content in additional own-brand products.

Project ongoing.
In 2021, for example, we have reduced the salt content in normal cheese spreads by 6.5%, the sugar content in drinking milk by 18% and the sugar content in own-brand iced tea by 10%.

SDG 02

100% labelling with Beter Leven or equivalent animal welfare standard for animal-based food products*

Transition of products in the Netherlands containing resources of animal origin, or processed animal resources, to the criteria of the 1 star Beter Leven sustainability label or equivalent (minimum standard).

Project ongoing.
A wide range of products is now labelled with Beter Leven or equivalent animal welfare standards, including meat, chicken and dairy articles. In 2021, we added three cheese articles with 'On the Way to PlanetProof' certification, five cold-cut chicken articles with 1 star Beter Leven, three fresh-chicken articles in the festive season assortment and two pork articles with 1 star Beter Leven in the festive season assortment.

SDG 12

By end of 2025, 95% of our packaging material is recyclable

95% of our own-brand product packaging (primary and secondary) in the Netherlands is recyclable by end of 2025.

Project ongoing.
In 2021, we did a check on our assortment for recyclability, to assess the status and research improvements that could further increase the recyclability of our packaging. Packaging workshops were later held by commodity group with the responsible Category Management teams determining the next steps and follow-up.

SDG 12

By end of 2025, 100% of our paper/cardboard packaging is FSC, PEFC certified and/or from recycled materials

By end of 2025, 100% of our own-brand paper/cardboard primary and secondary packaging is FSC, PEFC certified and/or from recycled materials.

Project ongoing.

SDG 12

By end of 2025, we use 50% rPET in plastic bottles and trays and 25% PCR for other plastic packaging

By end of 2025, we use 50% rPET in plastic bottles and trays for our own-brand packaging and 25% PCR for other plastic packaging.

New goal as part of the Dutch Sector Plan.

SDG 12

By end of 2022, 100% of our packaging material has a recycling logo

By end of 2022, 100% of our own-brand primary packaging has a recycling logo.

New goal as part of the Dutch Sector Plan.

SDG 12
Employees & Community

Goal

Description and scope

Status 2021 & next steps

SDG

Stimulation of health awareness amongst customers, employees and in society*

We offer a reliable range of tasty, healthy, and best-quality products at an affordable price. With effective interventions we contribute to the health of our employees and society.

Project ongoing.
We created an overarching programme on the theme health together with the HR department and worked with various stakeholders, such as JOGG, Nationaal Schoolontbijt, and day care centres to promote healthy living, particularly among children.

SDG 03

* The phrasing of the goal was adapted according to the requirements.

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