ALDI Netherlands focuses on healthy, sustainable, and affordable nutrition and is reducing the impact of farming on the environment.
The public debate around healthy nutrition comes with high expectations in the Netherlands. One of the most challenging issues in society is that half of the Dutch population over 20 years of age is overweight or obese. Our commitment to promoting healthy nutrition is underlined by our extension of the partnership with JOGG until 2023. This is a partnership to promote a healthy lifestyle among children.
We are running a pilot project for the implementation of Nutri-Score in the dairy category. Nutri-Score enables our customers to make healthier decisions by comparing the nutritional information of products at a glance. The first products with Nutri-Score were introduced in late 2021.
Another topic at the centre of public discussions is the position of farmers and the impact of food production on our environment. For effective change to happen, there must be a lively exchange of ideas between ALDI Netherlands and the farmers. Communication like this was challenging under the conditions of the COVID-19 pandemic. We are in close discussions with suppliers, primary producers, and farmer representatives focused on how to be involved in value-adding cooperation with all our chain partners. Our website and magazine introduced customers to our primary producers and farmers.
Providing our customers with fresh, high-quality products is important to us. We cooperate with strategic suppliers and primary producers to improve the quality of fruit and vegetables, bread, meat, and our dairy assortment. We have, for example, expanded our bread range made with Dutch wheat and worked with our cold-cut supplier to switch to meat of Dutch origin.
12 dairy articles
'On the way to PlanetProof'
By adding 2 cheese articles to our certified dairy assortment, we take another step in making our dairy assortment more sustainable by supporting farmers to take extra care of their cows and the environment
750 kids
took part in veggie boxes pilot programme
The pilot led to increased consumption of vegetables in kids aged 1–4 years, according to the University of Maastricht. The actual project will be rolled out in 2022.
| Regional companies |
7 |
| Stores |
487 |
| Total ALDI employees |
9,013 |
| Year of market entry |
1973 |
| Website |
www.aldi.nl |
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Goal |
Description and scope |
Status 2021 & next steps |
SDG |
|---|---|---|---|
|
20% less plastic packaging by end of 2025 |
Reduction of the total weight of own-brand product packaging in the Netherlands by 20% by end of 2025 (base year 2020). |
Project ongoing. |
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100% recyclable packaging by end of 2025 |
100% of our own-brand product packaging in the Netherlands recyclable by end of 2025. |
Project ongoing. |
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35% use of recycled plastic by end of 2025 |
35% use of recycled plastic for our own-brand product plastic packaging in the Netherlands by 2025 |
Project ongoing. |
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Reduced salt and sugar |
Expansion of efforts in the Netherlands to reduce the salt and sugar content in additional own-brand products. |
Project ongoing. |
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100% labelling with Beter Leven or equivalent animal welfare standard for animal-based food products* |
Transition of products in the Netherlands containing resources of animal origin, or processed animal resources, to the criteria of the 1 star Beter Leven sustainability label or equivalent (minimum standard). |
Project ongoing. |
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By end of 2025, 95% of our packaging material is recyclable |
95% of our own-brand product packaging (primary and secondary) in the Netherlands is recyclable by end of 2025. |
Project ongoing. |
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By end of 2025, 100% of our paper/cardboard packaging is FSC, PEFC certified and/or from recycled materials |
By end of 2025, 100% of our own-brand paper/cardboard primary and secondary packaging is FSC, PEFC certified and/or from recycled materials. |
Project ongoing. |
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By end of 2025, we use 50% rPET in plastic bottles and trays and 25% PCR for other plastic packaging |
By end of 2025, we use 50% rPET in plastic bottles and trays for our own-brand packaging and 25% PCR for other plastic packaging. |
New goal as part of the Dutch Sector Plan. |
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By end of 2022, 100% of our packaging material has a recycling logo |
By end of 2022, 100% of our own-brand primary packaging has a recycling logo. |
New goal as part of the Dutch Sector Plan. |
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|
Goal |
Description and scope |
Status 2021 & next steps |
SDG |
|---|---|---|---|
|
Stimulation of health awareness amongst customers, employees and in society* |
We offer a reliable range of tasty, healthy, and best-quality products at an affordable price. With effective interventions we contribute to the health of our employees and society. |
Project ongoing. |
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* The phrasing of the goal was adapted according to the requirements.
